Nite Fite takes over YouTube
from the Next New Networks blog:
For 24 hours today (starting midnight ET Oct 6), thanks to a promotional commitment from our sponsor, Starburst, our great animated series Nite Fite is being featured on the front page of YouTube in the upper-right spot usually reserved for advertiser videos, as you can see in the screenshot below.
Nite Fite is not a branded entertainment series, like many other videos that have appeared in that space. It’s a fully independently-owned show that has a standalone sponsor integration within each episode, not unlike Seth McFarlane’s Cavalcade of Comedy and its sponsorship by Burger King. The Cavalcade is being distributed by a Google AdSense buy, just as we’re getting a distribution boost from our front page buy (which we fully expect to be effective, as the show is good enough to have viewers then rate it, share it, and forward it along). I think it’s a tremendously innovative way for an advertiser to get their messaging out to the YouTube audience. By embedding a sponsorship in a YouTube partner channel (in this case Channel Frederator) that already has a ton of credibility and love in the YouTube community (with over 20,000 subscribers and 13mm views), Starburst is promoting a great independent show that deserves a wider audience, and getting their sponsorship viewed at the same time.
As of now, the latest episode, “TV is Crap,” has been up for around 24 hours, been viewed 500,000 times, and is holding steady at a four-star rating, with comments from viewers like, “this is the first ad on youtube that was actually good,” and, “Finally, a sponsored video that’s actually funny.” But my favorite one of all is this one from Trayxx:
I just clicked in to this 45 minutes ago out of curiousity, now after watching all the eps I’m hooked! Great job and keep it up!
